Vision and Mission

PROGRAM VISION

The Marketing Program envisions to be a dynamic and leading program that transforms students into future marketing leaders and practitioners.

PROGRAM MISSION

To provide a quality program that integrates latest knowledge and best practices in marketing, and train students in communication skills, ethics and creativity.

PROGRAM OBJECTIVES

  • Our students will illustrate good knowledge of Marketing in different course assessments that they undergo.
  • Our students will describe practical solutions for marketing problems applying the theory in practice.
  • Our students will demonstrate their written communication skills through project reports, assignments and essays submitted.
  • Our students will exhibit their oral communication skills through presentations made for different courses.
  • Our students will effectively use technology in collecting, analyzing and interpreting data for projects assigned to them.
  • Our students will identify ethical issues and provide solutions in business decision- making contexts.
  • Our students will work effectively in teams as part of accomplishing group projects and tasks assigned to them.