DEPARTMENT OF MARKETING
Marketing is the process through which organizations discover and study the needs of
the target customers and design, price, promote, and distribute goods, services, and
ideas that satisfy these needs.
Marketing is pervasive in today's society and its philosophy, principles, and
techniques are applicable to every conceivable type of organizations. In the past,
marketing career opportunities were limited mainly to manufacturing, retailing,
whole saling, consulting and advertising organizations. This is no longer the case
as marketing is seen as indispensable to organizational success.
The Marketing major prepares students to practice marketing in today’s highly
dynamic and challenging environments. To accomplish this objective, the Marketing
curriculum contains a wide range of courses together with a mix of business,
management and useful general courses.
I am very pleased and honored to welcome you to the Department of Marketing.
The Marketing Department has been established as one of the four major
departments under the College of Business Administration (CBA) to meet the
emerging business needs in competitive marketing strategies for the businesses
in the Kingdom of Saudi Arabia. Currently, the Department of Marketing offers an undergraduate
program in Marketing which aims to give our student the knowledge and the skills they need to
practice marketing in today’s highly dynamic and challenging business environment.
Among the strengths of the program are its international curriculum, excellent
line of faculty gathered from around the globe with diverse educational and
ethnic backgrounds, mix of traditional and modern pedagogical tool of teaching, A CO-OP program
that allows students to practice their knowledge and skills in a real work environment, strong
relationship with leading companies in a number of the industries such as banks, production
companies, advertising agencies, research institutions and others.
In our department, the faculty, staff, and students are committed to
transforming the marketing education to have full advantage of experiential and entrepreneurial
I hope you will take the time to discover more about the Marketing Program
through our Web Site. We welcome your feedback and invite you to join us in
shaping the leading program of the future.
Dr. George Thomas